Atlanta FaZe Major IV Social Media Campaign

Driving hype for Call of Duty’s first LAN comeback.

Overview

After over a year of online-only competition, Major IV marked the return of in-person Call of Duty League events. As Lead Social Strategist for Atlanta FaZe, I developed and executed a multi-platform campaign designed to rebuild momentum, energize the fanbase, and drive tune-ins, social engagement, and merch sales. The strategy blended culture, competition, and entertainment—connecting players, creators, and fans for the long-awaited LAN comeback.

Contributions

  • Built 12-day multi-platform social campaign
  • Created platform-specific posting rules and templates
  • Integrated players, creators, and celebrity partners
  • Coordinated limited-edition apparel hype moments
  • Drove merch sales through real-time storytelling
  • Oversaw graphics, video, and live coverage
  • Maintained ATL FaZe voice across all channels

Impact

A high-energy social campaign that reignited community excitement, boosted viewership, and strengthened Atlanta FaZe’s cultural presence across the Call of Duty ecosystem.