Overview
AT&T Connected Communities set out to improve how residents in multi-dwelling units discover, onboard, and activate AT&T services. As Lead Strategist, I partnered with cross-functional teams to streamline the user journey, increase conversions, and reduce acquisition costs all while maintaining consistent storytelling across digital and on-site touchpoints.
Contributions
- Led strategy across CRM, UX, and paid media.
- Designed a simplified onboarding for more sign-ups
- Built experimentation plans to reduce acquisition cost
- Optimized messaging through data-driven testing
- Aligned storytelling across all customer touchpoints
- Collaborated with creative, UX, and analytics teams
- Improved platform performance through continuous iteration