Overview
Bleacher Report Gaming needed a scalable, always-on social strategy that merged entertainment, esports, and community-driven content while staying true to Bleacher Report’s storytelling style. As a Freelance Strategist, I developed the foundational content architecture, platform guidelines, and programming frameworks that strengthened BRG’s presence across gaming culture and equipped the team with repeatable systems for long-term growth.
Contributions
- Built multi-platform programming plan and guidelines
- Established best practices for video and captions
- Developed content architecture blending sports and gaming
- Concepted cross-platform campaigns and celebrity tournaments
- Drafted branded content rules for major partners
- Designed workflows for consistent cross-channel publishing
Impact
The strategy elevated BRG’s footprint in the gaming ecosystem by unifying content, culture, and community into a consistent always-on system. It improved cross-platform storytelling, strengthened partner readiness, and provided BRG with repeatable structures for programming, collaboration, and editorial planning.