Canon DX Transformation

Repositioning Canon as a leader in enterprise digital transformation.

Overview

Canon set out to evolve its perception from a hardware-first brand to a modern technology partner offering workflow automation, managed services, and workplace efficiency solutions. As a Supporting Strategist, I helped shape the positioning and CRM strategy behind Canon’s Digital Transformation initiative, aligning messaging with the needs of enterprise IT, operations, and procurement leaders.

Contributions

  • Supported strategy for Canon’s DX positioning
  • Contributed to audience segmentation and CRM mapping
  • Assisted in crafting briefs and performance frameworks
  • Ensured messaging highlighted measurable business outcomes
  • Aligned storytelling to productivity and innovation themes
  • Collaborated cross-team on digital and demand channels

Impact

The work strengthened Canon’s shift toward a technology-forward identity, creating clearer alignment between its solutions and enterprise decision-makers. It improved message consistency across channels, supported more effective demand-generation efforts, and helped position Canon as a credible partner in automation, efficiency, and modern workplace transformation.