Idea Planet’s Introduction into Esports
Helping a premium brand agency enter gaming culture.
Overview
Idea Planet wanted to expand beyond traditional brand experiences and enter the fast-growing esports industry. As Lead Strategist, I conducted deep market research, identified authentic entry points into gaming culture, and developed a strategic roadmap for partnerships, collectibles, and community-driven engagement. The work helped reposition Idea Planet for Gen Z and Millennial audiences through culture-first initiatives.
Contributions
- Researched global esports trends and audience behaviors
- Analyzed revenue models and key growth drivers
- Identified brand opportunities across gaming ecosystems
- Developed partnerships roadmap with top esports teams
- Conceptualized collectible drops for gaming audiences
- Outlined influencer and creator collaboration strategy
- Designed community-building plans centered on Discord
- Positioned Idea Planet for culture-first engagement